How it all started

Ever since I can remember, I have always had a large fro of brown, curly, coily hair, and yes, I have the pics to prove it. I was inspired from a young age by my mum aka StyleGuru who had the most memorable, large, bright red afro with shiny curls. I built ‘The Perfect Hair’ from scratch, putting my heart and soul into creating a true line of quality curl care that my shoppers could trust. I travelled extensively across African and international countries to get a meaningful understanding of the global movement of shoppers going natural, investing heavily in natural beauty products and transitioning to natural hair trends and styling. The Perfect Hair family is a premium brand made up of a selection of locally made natural haircare products, designed with essential African oils, made for The Perfect kink, The Perfect coil, The Perfect curl and The Perfect wave. We are a brand that is young at heart and constantly innovating to meet the needs of our shoppers. We make it our business to know you, and to give you what you need for optimal natural curl care. Your joy is our goal. At the end of the day, we all want the same thing, happy healthy hair, naturally! Which for us means #ThePerfectHair.